Celebrating real fatherhood with heart
Emotional Brand Film & Digital Campaign
Content Production
Brand Strategy
Social Media
Best Papa Ever
Celebrating real fatherhood with heart
A heartfelt Father’s Day campaign that captured the messy, magical truth of modern fatherhood—through the eyes of a child.
Client
KLAY Preschools & Daycare
Released
Timeframe
4 Days
Project Type
Emotional Brand Film & Digital Campaign
Technology
Creative Direction Scriptwriting Cinematic Video Production Voice Direction Social Media Distribution
Best Papa Ever
Overview
We created a warm, soul-stirring campaign centered on a child’s perspective of her dad. Flawed, funny, and full of heart—just like real fatherhood.
In a space often filled with idealized parenting ads, KLAY wanted to take a more honest, emotional, and modern route for Father’s Day 2025. One that felt real.
Best Papa Ever
The Challenge
Avoiding stereotypes while making a film that would emotionally connect with KLAY’s target audience: millennial parents. It had to feel raw, not rehearsed.
The brand didn’t want a glossy tribute. They wanted reality: burnt toast, forgotten water bottles, messy ponytails—and a dad who never stops trying.
Best Papa Ever
The Solution
We led the end-to-end creative—from scripting to post. The entire story was told from a child’s voiceover, balancing tenderness and humor with emotional resonance.
Creative Direction Scriptwriting Cinematic Video Production Voice Direction Social Media Distribution
Shot in a natural light, documentary-style tone, every scene was crafted to feel authentic. We used real home settings, natural sound, and subtle music to let emotions speak.
Best Papa Ever
Best Papa Ever
Performance Results
Within 72 hours of launch, the campaign reached over 750K parents organically. Thousands engaged with comments like, “This feels like our life,” and “I cried.”
Within 3 days of launch
Percentage of viewers who watched till end
Comments, shares, and story mentions
KLAY reported one of its highest Father’s Day engagement spikes ever. More than 120 user-generated stories and heartfelt responses were reshared.
